PromoAD

In my promo ad, I was the designer of the product, Serious Spray. I spent a lot of time and a lot of detail on this assignment and it’s actually the first one I feel very confident about. I mostly used InDesign for my promo ad but I used Photoshop to crop and erase all of the pictures. I know my background of confetti doesn’t seem to make much sense but I wanted to stay with the creator of the product’s vision, which is that this product is much like Silly String. I did however change the location to purchase Serious Spray from Party City to Academy Sports & Outdoors. After getting class critiques, I still decided to keep the confetti background the same because I really think it pulls the whole ad together.